Microsoft Dynamics 365 Customer Experience Analyst Associate (MB-280)
The MB-280 exam is designed for professionals who implement and configure Customer Engagement. It validates your ability to implement Dynamics 365 Sales, configure and customize Dataverse and model-driven apps, demonstrate Dynamics 365 Customer Insights capabilities, and extend and enhance Dynamics 365 Sales capabilities.
This certification has retired. New candidates should take AB-210 for Dynamics 365 Sales AI, or AB-250 for Contact Center AI.
Exam details
- Certification
- Dynamics 365 Customer Experience Analyst Associate
- Application
- Customer Engagement
- Exam code
- MB-280
- Level
- Associate
- Duration
- Approximately 100 minutes
- Questions
- Typically 40–60 questions
- Passing score
- 700 out of 1000
- Cost
- USD $165 — typical price; the exact fee varies by country/region and currency, and local taxes may apply.
- Prerequisites
- None required
- Languages
- English (also available in Japanese, German, French, Spanish and several other languages)
- Delivered by
- Pearson VUE
- Renewal
- Free online assessment, every 12 months
Skills measured
Implement Dynamics 365 Sales (30–35%)
- Configure leads, opportunities, Copilot in Sales, the pipeline, and the Sales mobile app.
- Set up the product catalog, bundles, price lists, goals, and forecasting.
- Configure Sales Insights, the assistant, and Sales accelerator sequences and assignment.
Configure and customize Dataverse and model-driven apps (35–40%)
- Create tables, columns, relationships, business rules, and business process flows.
- Customise forms, views, timelines, Power BI embedding, and model-driven apps.
- Manage security roles, teams, hierarchy security, column security, and user access.
Demonstrate Dynamics 365 Customer Insights capabilities (10–15%)
- Create journeys, marketing emails, forms, segments, and consent profiles.
- Create and manage events, registration forms, waitlists, and attendees.
Extend and enhance Dynamics 365 Sales capabilities (10–15%)
- Configure document management and Teams calling and collaboration.
- Track records and apply templates in Dynamics 365 App for Outlook.
Study Resources
Frequently asked questions
Who should take MB-280?
MB-280 retired on July 31, 2026, so new candidates can no longer take it. It was for consultants configuring Dynamics 365 Sales and customer experience apps. Microsoft directs new Dynamics 365 Sales candidates to AB-210, Dynamics 365 Sales AI Consultant Associate.
What is the average salary for a Dynamics 365 Customer Experience Analyst?
For comparable roles, Pearson Carter's 2026 salary guide gives a U.S. median of about $122,000 for Dynamics 365 Sales Specialists. In the UK, IT Jobs Watch reports a £70,000 median for Dynamics 365 Consultants. Pay varies by location, experience, and employer.
How should I prepare for MB-280?
MB-280 retired on July 31, 2026. Microsoft directs new Dynamics 365 Sales candidates to AB-210. Access the free AB-210T00 Course on Microsoft Learn. Then use our AB-210 Exam Practice Test to practise the exam skills.
Avoid exam dumps: using them can invalidate your score, revoke certifications you already hold, and bar you from future exams.
You can also find instructor-led training from Microsoft Training Services Partners. Current U.S. listings for the three-day AB-210T00 course range from $1,595 at QuickStart to $1,895 at New Horizons. Prices vary by provider and format.
Does the exam include official labs I can use to practice?
Microsoft does not publish a fixed list of exams that include labs because availability can vary by candidate. MB-280 retired on July 31, 2026, so there are no future MB-280 sittings to check. See Microsoft's exam lab guidance.
If you take AB-210 training, ask the provider whether it includes hands-on labs. Course labs are for practice, not exam content.